Berry Genetics® is committed to the development, protection and distribution of the leading short-day strawberry varieties worldwide. We endeavor to provide our licensed growers the competitive advantage they require to further their market position as suppliers of premium strawberries.

About Berry Genetics®

Our Vision

Berry Genetics® is committed to the development, protection and distribution of the leading short-day strawberry varieties worldwide.

Our Mission

Berry Genetics® endeavors to provide its licensed growers the competitive advantage they require to further their market position as suppliers of premium strawberries.

Plant Breeding

Our plant breeding team possesses a wide range of knowledge and expertise in plant genetics, molecular biology, plant pathology, entomology, agronomy and horticultural science.  Our breeders develop and screen multiple thousands of individual seedlings each year to identify, select and advance new and improved short-day strawberry varieties suitable for cultivation in Mediterranean climate zones worldwide.

Our Partners

Berry Genetics® has vital partnerships with leading plant propagators worldwide that allow us to produce and distribute premium short-day strawberry plants to licensed growers around the globe.

  • Club Partners

    Abu Ghannam Farms Andrew Williamson Fresh Produce Berry Yummy Cal-Cel Marketing Fresh Produce Group Naturipe Berry Growers Ocean Mist Farms SanLucar Fruit Saticoy Berry Farms SurExport The Greenery Total Berry Well-Pict Berries
  • Master License Propagators

    Berryplants Red Jewel Fruit Management Pty Ltd Stargrow Morester Vivero El Pinar

Consulting & Licensing

Crop Consulting & Pest Management

Berry Genetics® offers experienced Crop Consulting services to help growers maximize productivity. Our team of specialists evaluates each site for its unique qualities and needs, and develops a multi-faceted program to improve production and quality, reduce loss and maximize returns. Our licensed Pest Control Advisors evaluate and recommend specific measures for control of insect, mite, weed and disease pests.  Fertility and irrigation needs of the crop are also considered.

Patents & Licensing, Domestic & Global Business

Our aim is to securely protect and defend all intellectual property rights associated with the development and licensing of our proprietary varieties. Our team of specialists ensures that the current applicable patent laws and tools are fully utilized to ensure long-term success for our Licensing  Partners (growers) throughout the world.